STOCK PRICE RESPONSE TO CUSTOMER SATISFACTION CHANGES: AN ANALYSIS OF NONDURABLE AND DURABLE GOODS MANUFACTURERS

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520 |a This thesis analyzes how customer satisfaction changes, as measured by the American Customer Satisfaction Index, are correlated to stock appreciation over a three-year period from 2011-2013 with a focus on durable and nondurable goods manufacturers. Additionally, top and bottom quartile performers over this time period are analyzed. The findings suggest that customer satisfaction is more highly correlated with stock appreciation for durable goods manufacturers and for companies scoring in the bottom quartile of ACSI scores, indicating that customer satisfaction increase may have diminishing returns in terms of stock price appreciation.
500 |aThe author has given permission for this work to be deposited in the Digital Archive of Colorado College.
500 |aColorado College Honor Code upheld.
500 |aSenior Thesis -- Colorado College
500 |aBachelor of Arts
500 |abachelor
500 |aIncludes bibliographical references.
655 7|athesis|2marcgt
540 |aCopyright restrictions apply.
300 |a43 pages : illustrations
100 1 |aKeene, Samuel Steger|ecreator
700 1 |aLaux, Judy|ethesis advisor
700 1 |a|ethesis advisor
710 2 |aDepartment of Economics and Business|esponsor
710 2 |aColorado College|edegree grantor
650 1 |aAmerican Customer Satisfaction Index
650 1 |aNondurable
650 1 |aDurable
245 10|aSTOCK PRICE RESPONSE TO CUSTOMER SATISFACTION CHANGES: AN ANALYSIS OF NONDURABLE AND DURABLE GOODS MANUFACTURERS
046 |k2015-05
260 |bColorado College|c2015-05|g2015-05
856 |uhttp://hdl.handle.net/10176/coccc:11143