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Abstract

Previous research has examined factors influencing attendance at various sports leagues, but very little attention has been focused specifically on the PGA and PGA Tour. This study examines the potential factors influencing a fan to attend PGA and PGA Tour tournaments from the 1998-2007 seasons. This study incorporates a regression analysis along with qualitative research to analyze the data. The regression results suggest that income, the type of course the tournament is played on, and the tournament number are all important factors influencing attendance at PGA and PGA Tour tournaments. However, the qualitative research results suggest that Tiger Wood's participation and the strength of the field competing in the tournament are the most important factors impacting attendance.

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