This study analyzes the market, cost, and income valuation methods used in the healthcare industry. There are problems with the current valuation methods, especially the valuation of health care assets used in the cost approach, the exclusion of demographics, which would aid in the market valuation approach, and the difficulty of projecting revenues when smaller companies merge with larger public healthcare organizations in the income approach. Two hundred and thirty-five individual hospitals in the states of Florida and Colorado along with 14 public hospital corporations spanning the country were examined to produce the results of the study. The results of the regression analysis show that demographics play a large role in a hospital's potential earnings base. This study provides information that will help analysts develop a more complete and accurate valuation of healthcare companies.