Consumer information search is a key component of the decision making process in the purchase of a new car or truck. One of the largest and most respected sources of new car information is the Consumer Reports Annual April Auto Issue, which rates and ranks new models annually. This study attempts to determine whether Consumer Reports' auto ratings have an effect on car sales, based on data from the 2005 Consumer Reports Annual April Auto Issue and quarterly sales data for the 2005 model year. Statistical analysis of the data shows that Consumer Reports' auto ratings have an effect on car sales.