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Abstract

As Google, Yahoo!, and other search engines become daily tools for finding information in contemporary American society, it is important to look at potential systemic biases within society that are reflected by Google in reporting information to wide audiences. Similar to previous literature on the coverage of women's athletics, the present findings point to an overarching pattern of preference for men's sports teams over women's teams. Representation of women in the world of sport is essential for young girls to see because without equitable coverage of women's athletics, girls may not have the chance to seek role models or opportunities to explore their physical capabilities. Sports can provide a host of benefits to people young and old, such as academic scholarships, career opportunities, physical wellbeing, confidence, and social integration. These benefits should be widely available and visible to everyone– not just men and boys.

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