This paper explores the modern and annual constraints that small, liberal arts institutions face when attempting to create a diverse student body. Research suggests that institutions have historically employed recruiting programs that were biased against certain underprivileged and minority populations, creating an overtly homogenized campus as a result. This case study highlights the tools that Colorado College employs, (or has re-developed) in response to the societal demand for diversity in higher education. Using a largely qualitative approach, eleven individuals with major positions in either the Colorado College Office of Admissions or other roles in student life were interviewed. Messaging tools such as pamphlets, campus tours and prospective student information sessions were also examined. Results indicate that incorporation of more diversity requires 1) contextualization, 2) rationalization and 3) greater capital spending.