Existing research on the college hookup culture has shown that women are prone to negative resulting physical, emotional, social, and relational results. The purpose of this study is to identify factors that lead women to hookup regret and factors that prompt women to hookup following regretful experiences. A survey of 181 college senior women from a small liberal arts college in the central United States, and in-depth interviews with ten of those women, indicate that hookup regret is most commonly a result of negative social interactions following the encounter, or negative treatment by the hookup partner. The data also indicates that women continue to participate in hooking up for the resulting sexual gratification. Third Wave Feminist theory encourages sexual autonomy as the path to sexual liberation-many women continue to test this avenue, but scarcely find the results they expected.