Drawing from the work of postcolonial feminist scholars such as Lila Abu-Lughod, Liisa Malkki, and Laura Agustín, this paper explores the ritual and affective work accomplished by a series of billboards meant to raise awareness for child sex trafficking in the United States. Using a Foucauldian framework, I situate the campaign within its larger discursive space in attempt to illustrate the ways in which it both exemplifies and perpetuates dominant human trafficking tropes, in particular those preoccupied by female victimhood, sexual exploitation, whiteness, and youth. In doing so, I argue that the campaign’s narrative upholds rigid humanitarian representations of vulnerability and victimhood while eliding the widespread precarity and violence found outside those constructions. Such elisions endanger the lives of those most vulnerable to exploitation in the United States, while neglecting to address the ways in which Western consumers are complicit in their exploitation.