This paper investigates tourism as a form of development and explores the histories and previous research of tourism and development in Indonesia. Specifically, it treats Puffer Dive (“Puffer”), a private entity in North Sulawesi, as the object of analysis in the case study. The case analysis utilizes tourism development theory, previous research, anthropological theory, and business insights to in turn inform business strategy, specifically internal staff development, public-private partnerships, and marketing content for Puffer. At the point of time when this paper was being written, Puffer began undergoing significant internal development that positions them to a higher-end exclusive market. By situating Puffer in the context of tourism development, this paper expands the conversation on what third-party intervention in tourism development looks like, identifying ways in which Puffer can increase their revenue while also beginning to co-create and increase their impact on the community and local environment. The recommendations are grounded in theories of culture and culture contact, sustainability through public-private partnerships and community visioning, and a focus on pilgrimage towards frontiers. The recommendations advise changes to their internal practice and external marketing and will be sent to Puffer as suggestions that connect them to their founding mission ideals through ongoing development.