Does retail advertising work? Measuring the effects of advertising on sales via a controlled experiment on YAHOO!

Economics and Business Department

Description

Poster created for lecture to be given by David H. Reiley, Jr. on Monday, April 2, 2012 In Palmer Hall, Colorado College. Sponsored by Colorado College Innovative Minds.

Details

Title

Does retail advertising work? Measuring the effects of advertising on sales via a controlled experiment on YAHOO!

Creator

Economics and Business Department

Date Created

4/2/2012

Publisher

Colorado College

Material Type

still image

Form of Work

poster

Subject (Person)

Reiley, David H.

Genre/Format

Lectures and lecturing

Extent

1 poster (color)

Language

English

Record Appears in

Academic Departments > Economics and Business Department > Economics and Business Department Lectures and Events > Economics and Business Department Lectures and Events, Posters 2010-2019

Notes

Acquired from the Department of Economics and Business.

Standard Rights Statement

Copyright restrictions apply, non-exclusive rights granted to Colorado College for distribution.

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