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Abstract

This paper explores the influence of the first-round draft picks on attendance in WNBA regular season games throughout the league’s history. In professional sports, a first-round draft pick is extraordinary because it signifies the talent that will shape the future of a league. While there is extensive published research and dialogue on the relationship between NBA stars and attendance oat games, there are not many written on women professional sports. Using a regression model adapted from NBA research, the study found although attendance decreased throughout WNBA history until the year 2023, from the years 2022 to 2024 the first-round draft pick had a significant and positive impact on attendance. Notably, Caitlin Clark’s 2024 draft had a highly significant positive impact, while Aliya Boston’s 2023 draft did not. This suggests that player popularity and media attention may influence the impact of draft picks on attendance.

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