The lack of gender diversity and equality in the outdoor industry is clear when looking at media, leadership, pay and equipment options. For years, the female consumer has been underserved due to gender stereotypes and an overall feeling of masculinity in outdoor recreation. The purpose of this study is to analyze how female consumer spending has changed over time and how female and male consumer behavior differs. A basic OLS regression is used to model the characteristics that make women and men more likely to spend on outdoor recreation, hunting and fishing, camping, winter sports and water sports equipment. The same model is used to analyze how spending has changed each year by gender. Results showed that women spend around 22% less than men in the outdoor industry yet the amount women spend each year is increasing at a faster rate than the amount men spend each year. Having women equally represented in media and leadership positions as well as designing more technical female and unisex products will benefit both consumers and retailers by increasing revenue in the outdoor industry.