Ever-increasing visitation to American national parks puts strain on the land and people that use it while bringing economic benefits to the surrounding area. Many papers that investigate these economic benefits use models for national park visitation to estimate the current and future economic impact of these lands. To estimate consumer demand, they use disposable per capita income and gas prices. This paper investigates the possibility of using Google Trends search data both in combination with and as an alternative to these consumer demand estimators. In combination, multicorrelation between the three variables makes them difficult to use. Separately, each is similarly useful, and it may be possible to substitute one for the other in circumstances that demand it.